In this episode of The Health Literacy 2.0 Podcast, Seth Serxner is joined by Meghan Oliver, CEO & Founder of SIR, a pioneering company focused on boosting the physical and mental well-being of older men, to talk about the challenges men face in engaging with healthcare and how SIR is using a unique strategy, blending physical and digital experiences to create a fun and non-threatening approach to men's health.
Meghan Oliver is an experienced Health Tech Executive and pragmatic strategist with extensive expertise in product and business development across corporate and startup environments. With 14 years in the healthcare industry, Meghan has a well-rounded understanding of the healthcare system's intricacies, having worked in both care delivery and health plans.
SIR is a membership experience designed specifically for aging men, celebrating their contributions and providing them with respect, appreciation, and consideration. What began as a thoughtful idea for a better Father’s Day gift has evolved into rethinking and reimagining post-retirement life for all men. SIR offers a hyper-personalized experience that starts with fun, adventure, and camaraderie, expanding into social connection and health. By combining hands-on creative activities with personalized digital experiences powered by AI, SIR reaches men who are often overlooked.
SIR aims to support men in their legacy stage, providing a way for family, friends, community organizations, and businesses to show care and appreciation.
In a wide-ranging conversation, Meghan and Seth discuss:
☑️ Meghan's trust-building and lighthearted methods to engage older men in health and wellness.
☑️ Cognitive health and confidence maintenance as key objectives of SIR for older men.
☑️ SIR's approach to health literacy, enhancing men's wellness knowledge and skills.
☑️ Challenges and benefits of SIR's membership and partnership model versus traditional models.
☑️ Meghan's vision for SIR beyond the beta launch in the healthcare landscape.
☑️ SIR as a catalyst for addressing older men's unique health needs and influencing men's health discussions.
☑️ And much more.
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Links:
SIR: www.thesirlife.com
Blog: https://medium.com/@mkd.oliver/introducing-sir-a-membership-experience-for-aging-men-5e4a61e995d0
Video: https://discover.thesirlife.com/#intro
LinkedIn: www.linkedin.com/in/meghan-oliver
